The Franchisor Excellence Masterclass provides powerful insights into the psychology of achieving franchise excellence. The content is practical and evidence-based, drawn from decades of research by the Franchise Relation Institute (FRI), who work with hundreds of the world’s most successful franchise networks.

The program is interactive with plenty of opportunities for participants to share their insights with each other. Participants will also learn unique tools and techniques to build a profitable and healthy franchise culture where management team and franchisees work together to achieve their goals.

The course includes
– Insights from business psychology on how to build trust and commitment.
– Techniques to expand their network with high quality franchisees.

– Leadership strategies to build commitment and attitude to change.
– Tools to support franchisees at different stages of their life cycle.
– Diagnostic tools to measure the health of your franchise network.
– Processes that create a healthy franchise culture.
– Current and emerging trends shaping the future of franchising.
– Insights into how to run collaborative committees without losing control over decision-making.
– Tips and techniques to fully engage franchisees in key brand initiatives.

A textbook containing models and resource materials will be provided to participants.

CAMP FRANCHISE 2024 IS SPONSORED BY MARGINALEN BANK, AZETS, BDO & FRANCHISE ARKITEKT.

– Seminar – 2 days
– Coffee, water – 2 days
– Lunch – 2 days
– Drink reception
– Three-course dinner incl. beverage package
– Exclusive course material to keep

Price/person:
SEK 5 700 excl. VAT
(The price is binding upon booking)